
I can’t really think of anything responsible that ever came out of drinking. Where I’m from, drinking responsibly means not littering a scenic country road with empty beer bottles. Instead we fling them out of a moving truck so they shatter against an unsuspecting road sign and return to it’s original sand form.
But on a recent trip to see Harry at Springhill Liquors, drinking responsibly took on a whole new meaning that shook my inner Redneck to his core.
Nestled between all the normal every day bottles were three bottles that looked like the love children of a bottle of Smirnoff and a sixer of Grolsch Ale. (You know, the beer with the cool metal flip cap thingies) It was three bottles of 360 Vodka. One regular, one chocolate flavored and one cola flavored. That’s right. I said cola frikin’ flavored vodka! And they all had the cool swingtop stoppers.
But the kids at 360 didn’t stop there. You see boys and girls, 360 vodka is the world’s first eco-friendly vodka. Notice I didn’t say world’s first hippie-friendly organic vodka. I said eco-friendly. The bottle is made of 85% recycled glass while the label and shipping crates are all made of 100% post consumer recycled paper.
There was even a little folded up envelope hanging around the neck that read:
360 Vodka’s Close the Loop Program Supports the Environment: Carefully remove the wire swingtop and drop it into this pre-paid envelope. For every closure returned, 360 Vodka will donate $1.00 to recognized environmental causes.
Now any company who goes through this much trouble to bring an environmentally-responsible product would be well within its right to charge a premium for such a product. Right? Wrong. Also hanging around the bottle’s neck is a “Save Some Green” coupon.
If you fill out the back of this coupon and send it in with your receipt, 360 will send you a voucher for $10 toward your next 750ML bottle of 360 Vodka. Did I mention it only costs $16 to start with? According to my redneck math, that’s cheaper than any rock-gut bottom shelf vodka from ABC Liquors.
After realizing I could single-handedly save the world by drinking all three of these bottles, I scooped them up, paid Harry in $1 gold pieces from a Crown Royal bag and headed home.
First up was the regular 360 Vodka. I went with what I knew and mixed it half and half with some Simply Orange. Outstanding! Being four times distilled and five times filtered definitely makes this a smooth-ass vodka.
Next up was the Chocolate-flavored 360 Vodka. Because I always abide, I pulled down a bottle of Kaluah and grabbed some cream out of the fridge. I mixed half a glass of vodka with equal parts Kaluah and milk. The Dude would be proud. Hell, Mama and Papa Gustafson who made the milk would be proud. This is a great drink by anyone’s standards.
The first two passed with flying colors, but I saved the most curious of the three for last. I started having flashbacks of the time I was to drunk to go to the store and all I had left was a bottle of Tarkov Vodka and some Pepsi. It was not the best combination. So it was not without reason that I was skeptical of cola-flavored vodka.
True to my style I mixed 360 Cola Vodka with half a glass of plain old Pepsi. Then I drank it. Somewhere in Siberia the clouds parted letting the sun shine through…and a lone tear rolled down a Russian’s cheek. Bravo 360. Bravo.







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Posted on June 3rd, 2010 at 10:09 pm by Frank
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